Latest Articles

How to Launch Integrations and Build an Ecosystem: A Practical Guide from Partner Fleet and G2

This guide was created alongside Kenny Brown (CEO of [integrations](https://partnerplaybooks.com/articles/ppb25-Partner Fleet) and Riley Carr (Technical Product Manager at G2), with support from Justin and HubSpot. If you’re responsible for product, partnerships, or platform strategy, you’re about to get a comprehensive, actionable roadmap for launching integrations, building a developer-friendly portal, and scaling a partner-driven ecosystem that […]

Partnering with Agencies: A Practical Playbook for App and Solutions Partners

In this guide based off the HubSpot Playbooks session – “🖥️ Partnering With Agencies” you’ll learn lessons learned alongside Christy Williams, Head of Solutions Partnerships at HubSpot; Alexis Bonavoto, Senior Manager of Partnerships at G2; and Erin DiVincenzo, Head of Go-to-Market at New Breed. If you’re thinking about Partnering with Agencies to scale distribution, improve retention, and […]

How to Orchestrate Your Ecosystem to Dominate Rivals, Competitors, Copycats, and Clones

Unleash strategic power by orchestrating your ecosystem to outpace competitors. Discover innovative tactics for market dominance and success!

Kick Zoom “to the curb” and Host Your Webinars on a Platform Built for B2B Partner Lead-Gen

Discover innovative B2B events designed to enhance partner lead generation, foster connections, and drive growth for your business success.

The 7 Fatal Flaws in Partner Marketing (and 7 Quick Wins to Turn them Around)

Discover the 7 fatal flaws in partner marketing that can hinder your success. Learn how to avoid these pitfalls and optimize your marketing strategy.

Explode onto Marketplaces Following these “beginner tips” Selling on The Big 3 Cloud Platforms

Discover essential tips for beginners to kickstart their journey on AWS, GCP, and Azure. Master cloud basics and accelerate your learning today!

Slack Conversations into Recurring Referrals

Unlock the power of Slack conversations! Learn how to transform discussions into valuable recurring referrals for your business.

Co-sell Workflows to Automate Revenue

Discover effective co-sell workflows to automate revenue generation, boost collaboration, and streamline your sales processes for success.

Start co-selling w/ partners – in 6-8 weeks

Unlock new revenue streams in just 6-8 weeks by mastering co-selling strategies with partners. Boost collaboration and drive sales success today!

Boost Your Agency Referral Flywheel

Maximize client referrals with our proven strategies to enhance your agency’s growth. Learn how to create a powerful referral flywheel today!

Turn Tasks Into Predictable Partner-Source

Transform your tasks into reliable outcomes with our guide on creating predictable partner-sourcing strategies for seamless collaboration and success.

Templates to Recruit 50 Profitable Partners

Discover effective templates to attract and recruit 50 profitable partners for your business, boosting collaboration and driving success together!

1-Person PRM Built from a $25M Program

Discover the innovative 1-Person PRM, designed from a successful $25M program, revolutionizing project management with efficiency and simplicity.

Ditch Your Manual Partner Discovery Process and Find “best fit partners” 80% faster with AI

Discover how AI can help you find the best fit partners 80% faster, optimizing your search for relationships, collaborations, or business connections!

Discover the Models, the Methods, and the Mindset to Earn $500,000 / Year as a Partner Leader

Discover proven methods and a success-driven mindset to earn $500,000+ annually. Unlock your potential and achieve financial freedom today!

Justin’s Webinar Playbook

How does he drive 1,000+ signups, what tools does he use, and how does he configure them to drive 100’s of leads for his partners.

Partner Ops Playbook 2025

This session is all about making your value visible! Because if it isn’t seen, it isn’t known… and if it isn’t known, it doesn’t exist.

2025 Partner Marketing For Tiny Teams

Don’t make your 1st partner hire or sign that next deal without reviewing this proven profitable guide to growth.

How To Become Insanely Valuable & Get Promoted

Hard work and big results don’t guarantee a promotion. So come learn about “soft skills” that’ll pay the bills!

#1 Partner Revenue Workflows For Salesforce Users

Discover workflows to automatically activate, engage, and co-sell — without increasing headcount.

2025 Guide To Choosing Your Next PRM

There are a dozen PRMs to choose from. Learn which (if any) are right for your program, team size, and budget.

3 New Ecosystem Power Plays For 2025

Author of “Ecosystem-Led Growth” shares new ways to move the needle in sales, marketing, and customer success.

AWS/Azure/GCP Money Made Easy

Stop manually managing your marketplaces, use these automations, so you can spend more time managing opportunities.

Accelerate Partner ROI 80% with AI

Should you partner, with whom, and how? See how companies like Crisis24 answer these questions with AI!

Crowdsource Your Way To 800+ Integrations

Follow this 5-step playbook to “open up your platform” in 30-days and convince tons of partners to build on your app.

How Tech Ecosystems & AI Collide In 2025

3,000+ new apps hit the market in the last 12 months! Here are 5 things your tech partner program needs to keep up.

Recruit 100 Revenue Generating Partners In 30 Days

This rarely mentioned playbook is quietly making millions for companies like Deel, Typeform, & Webflow.

The 5 Partner Revenue Trends For 2025

These 5 trends will impact your revenue – no matter what program you run. Now is the time to see if you’re aligned or blind to what’s coming.

The $50M B2B Partner Activation Playbook

Don’t make your 1st partner hire or sign that next deal without reviewing this proven profitable guide to growth.

Done-For-You Partner Marketing For Small Teams

When your “regular” marketing team won’t help, this is the agency AT&T, Podium, Mixpanel, mParticle hired.

Story Time – Turn 100 Partners Into $7.75B

Author of “The Book On Partnerships” shares success (& fail) stories with one of LinkedIn’s “Top Partnership Voices”.

Partnership <> Sales Team Alignment Playbook

Grab your sales leader to watch how “this system” helps you pick accounts who want to work with you.

Integrations To Hypergrowth – 18X Faster

Discover the platforms tech partner teams at Salesloft, Mindbody & G2 use to leverage integrations to dominate competitors.

3 CoSell Workflows For Salesforce

How do established teams 2x partner revenue w/o adding headcount? These workflows – connected to their PRM, Slack, & CRM.

ARReasons To Pay For Crossbeam

Crossbeam users, see new ways to use existing “hidden” features. Reveal users, see the future of “mapping for money”.

Turn Your PRM Into A $30 Million Deal Machine

See the 9 PRM features partner teams running Salesforce, HubSpot, or Pipedrive say “they can’t live without”.

Zero to Partner ROI in 90 days via AI

Should you partner, with whom, and how? See how companies like Gitlab answer these questions with AI!

Host “Wild” Events To Attract Your ICP

Events are hot. Small event hotter. Small wild “unconference” events, the hottest. Get methodology & technology here!

5 Tools To 5x Hyperscaler Revenue

These apps get you selling more & faster (under 14 days) on AWS, Azure, GCP, Alibaba. No dev support needed.

Partnership Q&A Power Panel

Ask your most nitty-gritty questions to this panel of partnership experts from HubSpot, LoopReturns, and Box!

Build A Badass Budget 2025

See where the money is going next year. Then see how to get budget for your program, people, and new tech.

The Partner-Sourced Summit 2024 – 99 mins Inside The Worlds Best Partner Programs

Ecosystems vs Channels 2024… The Big Moves & Plays Happening This And Next Year!

STOP WASTING TIME! Here’s How To Convert 1,000’s of Webinar Registrants Into Pipeline – EVEN IF They Don’t Attend

Get “Ready-To-Try-Or-Buy” Partner Sourced Leads With This Nearbound Co-Marketing Survey

Partner Webinar Experts Share How To Boost Registrations, Drive Conversions, Make Offers, And Feed Sales

Against Common Wisdom! How To Feed Your Sales Team SQLs via Partner Webinars – HINT Don’t Focus On Attendance

How Simplesat.io drove 600+ registrants 240 MQLs and 8 immediate demos – using my webinar playbook

Read more here https://www.linkedin.com/feed/update/urn:li:activity:7092119621171875841/

How To I Get BIG Companies (like HubSpot) To Partner With Me, As A Tiny 1-Person Business

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/justinzim/https://www.linkedin.com/in/kelly-sarabyn/

How To Co-Market With Tech Partners (Attract, Qualify, Build Projects, And Track Results)

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/justinzim/https://www.linkedin.com/in/kelly-sarabyn/https://www.linkedin.com/in/michaelcole6/https://www.linkedin.com/in/corikendrick/https://www.linkedin.com/in/isaacsmithon24/

No B.S. Guide To Co-Selling By People Who’ve Really Generated Millions In Partner Sourced Revenue

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/https://www.linkedin.com/in/robrebholz/https://www.linkedin.com/in/justinzim/ Get This Slide Deck

My Crossbeam Supernode 23 Workshop: Drive 1,000+ Registrants with Partner Webinars

Crash Course To Event Led Growth For Partner Managers & Marketers (w/ Mark Kilens)

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/markkilens/https://www.linkedin.com/in/justinzim/ Get A Free “One On Them” Airmeet Webinar (up to 500 Attendees)https://www.airmeet.com/hub/free-plan/ Get A Dozen+ Webinar […]

Meetup with Cory Snyder “Using Reveal / Crossbeam + Gong + CRMs + PRMs”

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ⬇️https://playbks.com/superglue-loom Follow Coryhttps://www.linkedin.com/in/corysnyder/ Partnership Agreements https://playbks.com/active-campaign-reseller-agreement https://playbks.com/active-campaign-affiliate-agreement https://playbks.com/active-campaign-ambassador-agreement https://playbks.com/maropost-partnership-agreement

Q&A: ZERO to $10M Partner Pipeline Playbook w/ Marco De Paulis

After the incredible meetup (0 to $10M Partner Pipeline Playbook session with Marco De Paulis) we got back together, along with Scott Pollack to dig into your top 10 questions on the topic. If you missed the meet-up, the replay is below. Question 1: Is there a maximum number of partners that should be promoted each month […]

0 to $10M Partner Pipeline Playbook w/ Marco De Paulis

Building a brand new partner program from scratch is hard. Getting it from 0 to well over $10M in revenue pipeline in 12 months is even harder. Which is probably why over 337 partner people registered for my meetup with Marco De Paulis. During this 67 min session, we learned 13+ questions to ask (and the order you […]

Q&A: ZERO to $10M Partner Pipeline Playbook

https://playbks.com/firneo-3-phase-framework https://playbks.com/firneo-free-course-preview https://playbks.com/firneo-apply https://playbks.com/recording-10m-playbook

Meetup: ZERO to $10M Partner Pipeline Playbook

🙏 Support this meetup’s patron, checkout Firneo’s Certified Partnership Professional Course https://playbks.com/firneo-free-course-preview https://playbks.com/firneo-apply ⏰ Time codes of things we talked about 05:01 – What are my meetups are about 06:16 – Get the PartnerHacker Maturity Map 07:57 – What you need to know about Marco 10:41 – His proven partnership flywheel 13:14 – What exactly is “alignment” and […]

Meetup: Channels vs Ecosystems In 2023

Discover the innovative 1-Person PRM, designed from a successful $25M program, revolutionizing project management with efficiency and simplicity.

Playbook: EOY ’22 Plan For Channel Managers

Your existing partner planning strategy is probably failing you. When you’re always reviewing past results, you miss out on opportunities to predict future success. It’s time to make a better plan, with the help of a joint action planning expert. In my recent conversation with Qollabi’s Frie Pétré and Channelnomics’ Larry Walsh, we discussed the impact […]

Meetup: Co Marketing From HubSpot & Aircall

Playbook: Partner Webinar Playbook (Part 1)

In today’s ecosystem driven world, customers buy software based it’s ability to integrate with the other apps in their stack. This makes partner webinars the perfect goto market motion. When leveraged correctly, partner webinar forge strong relationships with partners, while demonstrating “a better together” solution for customers. However, without knowing how to build a partner […]

Q&A: EOY ’22 Plan For Channel Managers

Meetup: EOY ’22 Plan For Channel Managers

The meetup Mutual Action Plan Demo

Meetup: Partner Webinar Playbook