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Featuring expert advice from Kenny Browne and Riley Carr. Introduction Whether your solution connects with an existing tech stack ranks among the top three buying considerations. That means integrations are not optional features; they are strategic assets that influence acquisition, retention, and growth. If you want to move from being a standalone product to a […]

Featuring expert advice from Erin DiVincenzo, Christi Williams, and Alexis Bonavoto. Introduction Partnering well can multiply your product’s value, accelerate sales cycles, and dramatically improve retention. The biggest missed opportunity is not a lack of potential partners but a lack of a repeatable approach that aligns product, services, and customer outcomes. When an app partner, […]

Featuring expert advice from Jesse Cunningham, Mario Rosser and Kevin Raheja Introduction Today customers expect their tools to play nicely together. The tech stack is no longer a set of isolated point solutions; it is an interoperable nervous system that must move data, automate workflows, and deliver measurable time to value. If your product sits […]

Featuring expert advice from Nelson Wang and Justin Zimmerman. Introduction You are trying to turn partnerships from a “check in the box” into a measurable revenue and customer-success engine. Nelson Wang and Justin Zimmerman laid out practical frameworks, real-world examples, and operating-level advice for anyone building partner programs: from ISV integrations and solution partners to […]

Featuring expert advice from Greg Portnoy and Justin Zimmerman. Introduction We are in a moment when AI powered partnerships and ecosystems can either become a competitive advantage or a missed opportunity for your GTM strategy. AI is not just another checkbox — it’s an accelerant that multiplies the impact of disciplined processes, accurate data, and […]

Featuring expert advice from Justin Zimmerman and Bob Moore. Introduction Change is arriving faster than planning cycles. New AI capabilities are accelerating how teams think about process, but the smartest moves are not always about the flashiest tech. The real win lies in combining disciplined workflows, clear data strategies, and partnership orchestration so you can […]

Featuring expert advice from Rob Moyer and Nelson Wang, Greg Portnoy, and Justin Zimmerman. Introduction You are operating at a turning point for partnerships: AI is accelerating what’s possible, but the biggest gains come from sharpening process, data and orchestration—not from chasing every new shiny tool. In a recent discussion with Rob, Nelson, and Greg, […]

Featuring expert advice from Christi Williams, Alex Buckles, Chris Lavoie. Introduction You already know that partnerships are one of the highest-leverage channels for growth — but turning that potential into predictable pipeline takes more than a partnership directory and a couple of webinars. This article synthesizes practical, repeatable advice from experts who’ve built co-sell and […]

Unleash strategic power by orchestrating your ecosystem to outpace competitors. Discover innovative tactics for market dominance and success!

Discover innovative B2B events designed to enhance partner lead generation, foster connections, and drive growth for your business success.

Discover the 7 fatal flaws in partner marketing that can hinder your success. Learn how to avoid these pitfalls and optimize your marketing strategy.

Discover essential tips for beginners to kickstart their journey on AWS, GCP, and Azure. Master cloud basics and accelerate your learning today!

Unlock the power of Slack conversations! Learn how to transform discussions into valuable recurring referrals for your business.

Discover effective co-sell workflows to automate revenue generation, boost collaboration, and streamline your sales processes for success.

Unlock new revenue streams in just 6-8 weeks by mastering co-selling strategies with partners. Boost collaboration and drive sales success today!

Maximize client referrals with our proven strategies to enhance your agency’s growth. Learn how to create a powerful referral flywheel today!

Transform your tasks into reliable outcomes with our guide on creating predictable partner-sourcing strategies for seamless collaboration and success.

Discover effective templates to attract and recruit 50 profitable partners for your business, boosting collaboration and driving success together!

Discover the innovative 1-Person PRM, designed from a successful $25M program, revolutionizing project management with efficiency and simplicity.

Discover how AI can help you find the best fit partners 80% faster, optimizing your search for relationships, collaborations, or business connections!

Discover proven methods and a success-driven mindset to earn $500,000+ annually. Unlock your potential and achieve financial freedom today!

How does he drive 1,000+ signups, what tools does he use, and how does he configure them to drive 100’s of leads for his partners.

This session is all about making your value visible! Because if it isn’t seen, it isn’t known… and if it isn’t known, it doesn’t exist.

Don’t make your 1st partner hire or sign that next deal without reviewing this proven profitable guide to growth.

Hard work and big results don’t guarantee a promotion. So come learn about “soft skills” that’ll pay the bills!

Discover workflows to automatically activate, engage, and co-sell — without increasing headcount.

There are a dozen PRMs to choose from. Learn which (if any) are right for your program, team size, and budget.

Author of “Ecosystem-Led Growth” shares new ways to move the needle in sales, marketing, and customer success.

Stop manually managing your marketplaces, use these automations, so you can spend more time managing opportunities.

Should you partner, with whom, and how? See how companies like Crisis24 answer these questions with AI!

Follow this 5-step playbook to “open up your platform” in 30-days and convince tons of partners to build on your app.

3,000+ new apps hit the market in the last 12 months! Here are 5 things your tech partner program needs to keep up.

These 5 trends will impact your revenue – no matter what program you run. Now is the time to see if you’re aligned or blind to what’s coming.

Featuring expert advice from Ben Jolly, Corey Snyder, and Tyler Calder. Introduction You are likely under pressure to grow partner sourced revenue while CAC keeps rising, and affiliate & agency partners are the lever you might be underusing. They provide a big opportunity to reduce acquisition costs, extend reach, and unlock new channels—if you recruit the […]

Don’t make your 1st partner hire or sign that next deal without reviewing this proven profitable guide to growth.

When your “regular” marketing team won’t help, this is the agency AT&T, Podium, Mixpanel, mParticle hired.

Author of “The Book On Partnerships” shares success (& fail) stories with one of LinkedIn’s “Top Partnership Voices”.

Grab your sales leader to watch how “this system” helps you pick accounts who want to work with you.

Discover the platforms tech partner teams at Salesloft, Mindbody & G2 use to leverage integrations to dominate competitors.

How do established teams 2x partner revenue w/o adding headcount? These workflows – connected to their PRM, Slack, & CRM.

Crossbeam users, see new ways to use existing “hidden” features. Reveal users, see the future of “mapping for money”.

See the 9 PRM features partner teams running Salesforce, HubSpot, or Pipedrive say “they can’t live without”.

Should you partner, with whom, and how? See how companies like Gitlab answer these questions with AI!

Events are hot. Small event hotter. Small wild “unconference” events, the hottest. Get methodology & technology here!

These apps get you selling more & faster (under 14 days) on AWS, Azure, GCP, Alibaba. No dev support needed.

Ask your most nitty-gritty questions to this panel of partnership experts from HubSpot, LoopReturns, and Box!

See where the money is going next year. Then see how to get budget for your program, people, and new tech.

Read more here https://www.linkedin.com/feed/update/urn:li:activity:7092119621171875841/

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/justinzim/https://www.linkedin.com/in/kelly-sarabyn/

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/justinzim/https://www.linkedin.com/in/kelly-sarabyn/https://www.linkedin.com/in/michaelcole6/https://www.linkedin.com/in/corikendrick/https://www.linkedin.com/in/isaacsmithon24/

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/https://www.linkedin.com/in/robrebholz/https://www.linkedin.com/in/justinzim/ Get This Slide Deck

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/markkilens/https://www.linkedin.com/in/justinzim/ Get A Free “One On Them” Airmeet Webinar (up to 500 Attendees)https://www.airmeet.com/hub/free-plan/ Get A Dozen+ Webinar […]

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ⬇️https://playbks.com/superglue-loom Follow Coryhttps://www.linkedin.com/in/corysnyder/ Partnership Agreements https://playbks.com/active-campaign-reseller-agreement https://playbks.com/active-campaign-affiliate-agreement https://playbks.com/active-campaign-ambassador-agreement https://playbks.com/maropost-partnership-agreement

After the incredible meetup (0 to $10M Partner Pipeline Playbook session with Marco De Paulis) we got back together, along with Scott Pollack to dig into your top 10 questions on the topic. If you missed the meet-up, the replay is below. Question 1: Is there a maximum number of partners that should be promoted each month […]

Building a brand new partner program from scratch is hard. Getting it from 0 to well over $10M in revenue pipeline in 12 months is even harder. Which is probably why over 337 partner people registered for my meetup with Marco De Paulis. During this 67 min session, we learned 13+ questions to ask (and the order you […]

🙏 Support this meetup’s patron, checkout Firneo’s Certified Partnership Professional Course https://playbks.com/firneo-free-course-preview https://playbks.com/firneo-apply ⏰ Time codes of things we talked about 05:01 – What are my meetups are about 06:16 – Get the PartnerHacker Maturity Map 07:57 – What you need to know about Marco 10:41 – His proven partnership flywheel 13:14 – What exactly is “alignment” and […]

Discover the innovative 1-Person PRM, designed from a successful $25M program, revolutionizing project management with efficiency and simplicity.

Your existing partner planning strategy is probably failing you. When you’re always reviewing past results, you miss out on opportunities to predict future success. It’s time to make a better plan, with the help of a joint action planning expert. In my recent conversation with Qollabi’s Frie Pétré and Channelnomics’ Larry Walsh, we discussed the impact […]

In today’s ecosystem driven world, customers buy software based it’s ability to integrate with the other apps in their stack. This makes partner webinars the perfect goto market motion. When leveraged correctly, partner webinar forge strong relationships with partners, while demonstrating “a better together” solution for customers. However, without knowing how to build a partner […]

The meetup Mutual Action Plan Demo