Master B2B Partnerships

Expert advice from Justin Zimmerman (Founder, Partnerplaybooks) and Mike Roper (PRM Expert at PartnerStack). Snapshot You are not just choosing a PRM anymore. You are deciding where your partner data lives, how quickly your team can act on it, and whether AI becomes a real operator in your workflow or just another tab with nice promises. […]

Expert advice from Julia Guenier (Partner Manager, Lemlist),  Justin Zimmerman (Founder, Partnerplaybooks), and Tyler Calder (CMO, PartnerStack). Table of Contents Snapshot  There’s a growing split happening between partner teams right now. On one hand, we have the teams that are experimenting with AI inside real workflows. On the other, we have teams that are still […]

Expert advice from Casey Padgett (Partner Director, Charted) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot You are probably already sitting on the data you need to run partnerships better. The problem is translation, not access. Your CRM can show you what is there, but it usually does not tell you whether you are actually […]

Expert advice from Corey Snyder (Principle Partner Manager, Synthesia), Tyler Calder (CMO, PartnerStack), and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot Partnerships has always been a function full of scattered conversations, buried follow-ups, hand-built recaps, deal context living across inboxes, Slack threads, call notes, calendars, and half-finished docs. AI changes that, but only if you apply […]

Expert advice from Erica Grodin (Sr. Growth Marketing Consultant, Rippling) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot Traditional partner recruitment used to be a slow, spreadsheet-heavy grind filled with manual Google searches, contact hunting, and endless list building. Now AI can compress days of work into minutes, help you spot competitor-promoting publishers, uncover […]

Expert advice from Nelson Wang (Founder, Partner Principles) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot The gap between people who use AI well and people who do not is widening fast. In partnerships, that gap shows up in everything: how quickly you recruit partners, how well you prepare for meetings, how consistently you document partner […]

Expert advice from Will Taylor (Co-Founder & CPO, AudienceLed) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot You are being asked to produce more partner content, coordinate more stakeholders, prove more pipeline impact, and somehow do it with the same headcount or less. That is the reality in partner marketing right now. The pressure […]

Expert advice from Marta El Bay (Head of Partnerships, Surfe) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot You can spend months trying to cold-email your way into a major ecosystem, only to realize the big opportunity isn’t just getting listed in a marketplace. It is becoming the partner an ecosystem actively recommends, embeds […]

Expert advice from Rob Moyer (Founder, Bluethread.io) and Justin Zimmerman (Founder, Partnerplaybooks) Table of Contents Snapshot You are not too late to AI in partnerships, but you are late if you are still waiting for a perfect tool, a perfect policy, or a perfect internal rollout. The big shift happening right now is all about which […]

Expert advice from Raegan Wilson (VP of Ecosystem Solutions & Innovation, Spur Reply), Tyler Calder (CMO, PartnerStack), Cody Sunkel (CRO & Co-Founder, Partner Fleet), and Justin Zimmerman (Founder, Partnerplaybooks) Table of Contents Snapshot You are not just choosing software anymore. You are choosing how your partner team will operate, how quickly you can move, how cleanly […]

Expert advice from Curtis Fenn (CMO, REDX) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot Here’s the truth: despite the hype, most teams are actually underutilizing AI. This is because they’re mistaking activity for actual progress. The real opportunity is bigger than writing faster emails or generating more content drafts. If you can define […]

Expert advice from Aghya Goel (Content Strategist & B2B Content Creator, Citrine) and Justin Zimmerman (Founder, Partnerplaybooks)  Table of Contents Snapshot You’re trying to scale partner recruitment, but the workflow doesn’t scale with you—so your “research” turns into a weekly scramble. Meanwhile, competitors keep showing up consistently, right when their ecosystems are primed for new […]

Expert advice from Scott Murtaugh (Founder, Growth Process Automation) and Justin Zimmerman (Founder, Partnerplaybooks) Table of Contents Snapshot In partnerships, every new target starts the same way: you research, enrich, draft outreach, update your CRM, and repeat—except it never feels repeatable. The work is split across tools, tabs, and half-finished notes. By the time you’re […]

Expert advice from Nelson “Coach Nelson” Wang (Founder, Partner Principles and PartnerOS) and Justin Zimmerman (Founder, Partnerplaybooks) Table of Contents Snapshot You are competing in a world where a single partnerships role can generate 500 or more inbound applicants, plus additional outbound candidates reaching the same shortlist. If you rely only on a resume and […]

Expert advice from Anna Parfenova (Event Marketing and Operations, Maestra) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot You want to keep shipping event pipeline, but the work keeps expanding. You have to research conferences, identify speakers, convert messy attendee lists into usable data, enrich leads, segment audiences, build outreach sequences, launch landing pages, […]