Master B2B Partnerships

Expert advice from Curtis Fenn (CMO, REDX) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot Here’s the truth: despite the hype, most teams are actually underutilizing AI. This is because they’re mistaking activity for actual progress. The real opportunity is bigger than writing faster emails or generating more content drafts. If you can define […]

Expert advice from Aghya Goel (Content Strategist & B2B Content Creator, Citrine) and Justin Zimmerman (Founder, Partnerplaybooks)  Table of Contents Snapshot You’re trying to scale partner recruitment, but the workflow doesn’t scale with you—so your “research” turns into a weekly scramble. Meanwhile, competitors keep showing up consistently, right when their ecosystems are primed for new […]

Expert advice from Scott Murtaugh (Founder, Growth Process Automation) and Justin Zimmerman (Founder, Partnerplaybooks) Table of Contents Snapshot In partnerships, every new target starts the same way: you research, enrich, draft outreach, update your CRM, and repeat—except it never feels repeatable. The work is split across tools, tabs, and half-finished notes. By the time you’re […]

Expert advice from Nelson “Coach Nelson” Wang (Founder, Partner Principles and PartnerOS) and Justin Zimmerman (Founder, Partnerplaybooks) Table of Contents Snapshot You are competing in a world where a single partnerships role can generate 500 or more inbound applicants, plus additional outbound candidates reaching the same shortlist. If you rely only on a resume and […]

Expert advice from Anna Parfenova (Event Marketing and Operations, Maestra) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot You want to keep shipping event pipeline, but the work keeps expanding. You have to research conferences, identify speakers, convert messy attendee lists into usable data, enrich leads, segment audiences, build outreach sequences, launch landing pages, […]

Expert advice from Lior Bukshpan Amir (Strategic Partnerships, Kaltura) and Justin Zimmerman (Founder, Partnerplaybooks). Table of Contents Snapshot We live in a time where the partnership process is too slow, too manual, and too dependent on whoever happens to have the best spreadsheet. You sign agreements, celebrate the announcement, and then revenue stalls because the […]

Expert advice from Sean Harris (Sr. Director of Product, PartnerStack) and Justin Zimmerman (Founder, Partnerplaybooks) Table of Contents Snapshot We are at the point where AI will stop being a collection of tools you try and start becoming a layer inside how partnerships operate. You are either going to use AI to compress the boring parts of […]

Expert advice from Justin Zimmerman (Founder, Partner Playbooks) and Kristiana Mane (Partner Enablement, HubSpot). Snapshot You are running events—webinars, local dinners, half-day workshops, or large online summits—and you need them to produce measurable business outcomes! But without a repeatable system that connects planning, targeting, data enrichment, and sales follow-up, a great experience can still look […]

Expert advice from Greg Portnoy and Justin Zimmerman. Introduction According to Kyler Poyer, the biggest untapped growth lever in modern go-to-market is: partnerships! The opportunity is simple and urgent. When partnerships are built with intent, data, and repeatable processes, they produce better win rates, larger contract values, shorter sales cycles, and superior customer lifetime value […]

Expert advice from Justin Zimmerman (Founder, Partner Playbooks) and Abdul Sethi (Email Deliverability Expert, Mailivery). Snapshot Cold outbound is one of the most direct ways to find and recruit channel partners, resellers, and co-marketing allies. Done correctly, it lets you target the exact partner profile you need, start meaningful conversations at scale, and convert outreach […]

Expert advice from Zev Zoldan and Justin Zimmerman. Snapshot Slack: It’s not just a chat app — it’s where partners live, collaborate, and make decisions in real time — which means it’s also where small nudges, timely asks, and quick follow-ups can turn into predictable leads. The risk is simple but costly: when partner conversations […]

Expert advice from Rob Rebholz and Justin Zimmerman. Table of Contents Snapshot Channel Partnerships: The opportunity is simple but profound: when partnerships are treated as a systematic motion—driven by repeatable processes, clearly defined touch points, and the right automations—they stop being a handful of ad-hoc favors and become a predictable source of pipeline and closed […]

Expert advice from Justin Zimmerman and Subham Paul. Table of Contents Snapshot Do you know the #1 co-marketing motion? If you guessed webinar, you’d be correct! Partner webinars are one of the best channels for demand generation, but without the right data and tooling they quickly degrade into expensive broadcasts with little targeted follow-up and […]

Expert advice from Miranda Sambrook and Maisa Fernandez. Table of Contents Snapshot Partnership teams are sitting at the center of an expanding universe where integrations, co-markets, and AI features can either propel your growth or waste your budget. The stakes are high: partnerships can unlock new audiences, amplify awareness, multiply pipeline, accelerate product‑market fit, and […]

Expert advice from Gina Batali-Brooks, Allan Adler, Rachael Rogers Introduction You are building more than a partner program. You are building a new growth engine — a coordinated set of people, processes, and technology — that can materially reduce acquisition costs, accelerate deal velocity, and multiply customer lifetime value — but only if you get […]