Master B2B Partnerships

Expert advice from Justin Zimmerman (Founder, Partnerplaybooks) and Mike Roper (PRM Expert at PartnerStack). Snapshot You are not just choosing a PRM anymore. You are deciding where your partner data lives, how quickly your team can act on it, and whether AI becomes a real operator in your workflow or just another tab with nice promises. […]

Expert advice from Julia Guenier (Partner Manager, Lemlist),  Justin Zimmerman (Founder, Partnerplaybooks), and Tyler Calder (CMO, PartnerStack). Table of Contents Snapshot  There’s a growing split happening between partner teams right now. On one hand, we have the teams that are experimenting with AI inside real workflows. On the other, we have teams that are still […]

Expert advice from Pallavi Singh (Quo, Interim Head of Partnerships) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You can build a strong partnerships program and still lose the room when it is time to report on it. If your updates are packed with partner counts, referral rates, and launch activity, but leadership thinks in revenue, risk, […]

Expert advice from Allan Adler (Managing Director, Partner Ecosystem Market) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot We are in a phase of work where speed alone is not enough, and expertise alone is not enough either. Partnership teams are stuck between overflowing systems of record and nonstop systems of action, while the real missing layer […]

Expert advice from Ty Lingley (Ecosystem Leader, Workday) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Partner teams are expected to drive more revenue, support more internal stakeholders, answer more partner questions, and somehow do it all with fewer resources and tighter controls around AI. That tension is not going away. If anything, it is getting worse as […]

Expert advice from Forest Yule Donovan (Senior Director of Strategic Alliances, Fullstory) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Partner teams can finally punch above their weight. For years, event sponsorships have been expensive, noisy, and frustratingly hard to turn into real pipeline. You spend money to show up, compete with thousands of brands for attention, and then hope your […]

Expert advice from Casey Padgett (Partner Director, Charted) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You are probably already sitting on the data you need to run partnerships better. The problem is translation, not access. Your CRM can show you what is there, but it usually does not tell you whether you are actually on pace, how […]

Expert advice from Corey Snyder (Principle Partner Manager, Synthesia), Tyler Calder (CMO, PartnerStack), and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Partnerships has always been a function full of scattered conversations, buried follow-ups, hand-built recaps, deal context living across inboxes, Slack threads, call notes, calendars, and half-finished docs. AI changes that, but only if you apply it to the […]

Expert advice from Erica Grodin (Sr. Growth Marketing Consultant, Rippling) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Traditional partner recruitment used to be a slow, spreadsheet-heavy grind filled with manual Google searches, contact hunting, and endless list building. Now AI can compress days of work into minutes, help you spot competitor-promoting publishers, uncover partner gaps in […]

Expert advice from Nelson Wang (Founder, Partner Principles) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot The gap between people who use AI well and people who do not is widening fast. In partnerships, that gap shows up in everything: how quickly you recruit partners, how well you prepare for meetings, how consistently you document partner knowledge, how sharply […]

Expert advice from Will Taylor (Co-Founder & CPO, AudienceLed) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You are being asked to produce more partner content, coordinate more stakeholders, prove more pipeline impact, and somehow do it with the same headcount or less. That is the reality in partner marketing right now. The pressure is not easing […]

Expert advice from Marta El Bay (Head of Partnerships, Surfe) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You can spend months trying to cold-email your way into a major ecosystem, only to realize the big opportunity isn’t just getting listed in a marketplace. It is becoming the partner an ecosystem actively recommends, embeds in-product, and eventually […]

Expert advice from Rob Moyer (Founder, Bluethread.io) and Justin Zimmerman (Founder, Partnerplaybooks) Snapshot You are not too late to AI in partnerships, but you are late if you are still waiting for a perfect tool, a perfect policy, or a perfect internal rollout. The big shift happening right now is all about which teams can move […]

Expert advice from Raegan Wilson (VP of Ecosystem Solutions & Innovation, Spur Reply), Tyler Calder (CMO, PartnerStack), Cody Sunkel (CRO & Co-Founder, Partner Fleet), and Justin Zimmerman (Founder, Partnerplaybooks) Snapshot You are not just choosing software anymore. You are choosing how your partner team will operate, how quickly you can move, how cleanly data will flow […]

Expert advice from Curtis Fenn (CMO, REDX) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Here’s the truth: despite the hype, most teams are actually underutilizing AI. This is because they’re mistaking activity for actual progress. The real opportunity is bigger than writing faster emails or generating more content drafts. If you can define your workflows, map […]