Master B2B Partnerships

Expert advice from Fabian Eckstrom-French (Alliances, Guru) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You do not need a massive AI transformation program to make a meaningful difference in partnerships. The big opportunity is much more practical: remove the repetitive work that keeps partner launches, seller enablement, and joint go to market campaigns stuck in cycles […]

Expert advice from Csaba Csordas (Alliance Director, Hyperproof) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You do not need a massive partner team to build meaningful pipeline across multiple countries, partner types, languages, and regulatory environments. You do, however, need a system. The big opportunity with AI is not simply getting through a few tasks faster […]

Expert advice from Katie Landaal (Ecosystem Executive, ZoomInfo), Gwen Sioson (AI Strategic Partnerships Director, ActiveCampaign) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You are entering a moment where AI fluency is becoming part of career fluency, especially in partnerships. The opportunity? Become the person who can connect scattered data, partner activity, customer signals, product needs, and business priorities […]

Expert advice from Gwen Sioson (AI Strategic Partnerships Director, ActiveCampaign) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You do not need to wait for a director title before you start operating like a director. Instead, turn your individual contributor execution skills into systems that create leverage for teammates, partners, customers, and leaders. Gwen’s path at ActiveCampaign shows […]

Expert advice from Enrique Gutierrez (Co-founder and Head of GTM, Engineering) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You have a big opportunity sitting inside your partner ecosystem, but it only becomes valuable when it reaches the people who can act on it. Most teams use Crossbeam to check account overlaps manually, then leave the intelligence in […]

Expert advice from Tyler Calder (CMO, PartnerStack) and Justin Zimmerman (Founder, Partnerplaybooks).  Snapshot You are entering a moment where a small partner team can operate with the intelligence of a much larger one, but only if you stop treating AI as a novelty and start treating it as an operational layer. The opportunity is not simply […]

Expert advice from Tyler Calder (CMO, PartnerStack) and Justin Zimmerman (Founder, Partnerplaybooks).  Snapshot AI is no longer just a clever writing assistant that helps clean up an email or summarize a call. It has become an operating layer for partner programs, with the potential to improve recruitment, targeting, activation, account planning, QBRs, and daily execution. But […]

Expert advice from Justin Zimmerman (Founder, Partnerplaybooks) and Mike Roper (PRM Expert at PartnerStack). Snapshot You are not just choosing a PRM anymore. You are deciding where your partner data lives, how quickly your team can act on it, and whether AI becomes a real operator in your workflow or just another tab with nice promises. […]

Expert advice from Julia Guenier (Partner Manager, Lemlist),  Justin Zimmerman (Founder, Partnerplaybooks), and Tyler Calder (CMO, PartnerStack). Snapshot  There’s a growing split happening between partner teams right now. On one hand, we have the teams that are experimenting with AI inside real workflows. On the other, we have teams that are still treating it like […]

Expert advice from Pallavi Singh (Quo, Interim Head of Partnerships) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You can build a strong partnerships program and still lose the room when it is time to report on it. If your updates are packed with partner counts, referral rates, and launch activity, but leadership thinks in revenue, risk, […]

Expert advice from Allan Adler (Managing Director, Partner Ecosystem Market) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot We are in a phase of work where speed alone is not enough, and expertise alone is not enough either. Partnership teams are stuck between overflowing systems of record and nonstop systems of action, while the real missing layer […]

Expert advice from Ty Lingley (Ecosystem Leader, Workday) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Partner teams are expected to drive more revenue, support more internal stakeholders, answer more partner questions, and somehow do it all with fewer resources and tighter controls around AI. That tension is not going away. If anything, it is getting worse as […]

Expert advice from Forest Yule Donovan (Senior Director of Strategic Alliances, Fullstory) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Partner teams can finally punch above their weight. For years, event sponsorships have been expensive, noisy, and frustratingly hard to turn into real pipeline. You spend money to show up, compete with thousands of brands for attention, and then hope your […]

Expert advice from Casey Padgett (Partner Director, Charted) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You are probably already sitting on the data you need to run partnerships better. The problem is translation, not access. Your CRM can show you what is there, but it usually does not tell you whether you are actually on pace, how […]

Expert advice from Corey Snyder (Principle Partner Manager, Synthesia), Tyler Calder (CMO, PartnerStack), and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Partnerships has always been a function full of scattered conversations, buried follow-ups, hand-built recaps, deal context living across inboxes, Slack threads, call notes, calendars, and half-finished docs. AI changes that, but only if you apply it to the […]