Master B2B Partnerships

Expert advice from Rob Moyer (Founder, Bluethread.io), Nick Sands (Founder, Command Growth) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You have a huge opportunity to turn small, intentional events into a repeatable pipeline and partnership engine. Executive dinners work because they create something most large conferences cannot: enough trust, proximity, and time for honest conversations. When […]

Expert advice from Scott Murtaugh (Founder, Partnerships OS) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot You have a bigger opportunity than simply using AI to write another partner email. The real opportunity is turning the scattered, resource-heavy work of co-marketing into a repeatable operating system. For partnership teams, especially teams of one, the bottleneck has shifted. Starting is […]

Expert advice from Tyler Calder (CMO, PartnerStack) and Justin Zimmerman (Founder, Partnerplaybooks) Snapshot You are operating in a moment when partnerships have moved from a nice-to-have growth lever to a business-critical route to market. Customer acquisition costs have climbed dramatically, growth rates have become harder to sustain, and trust in direct company messaging has weakened. That […]

Expert advice from Teddy Ludmer (Strategic Partnerships Lead, Tipalti) and Thorunn Devoy (VP Partnerships, Talon.One) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot A partner manager covering the UK, Nordics, France, DACH, Benelux, or beyond is constantly switching context, languages, sales motions, partner expectations, and internal stakeholders. That is difficult enough with a full team. As a […]

Expert advice from Russell Bradley Cook (Product Partnerships, HubSpot) and Justin Zimmerman (Founder, Partnerplaybooks). Snapshot Partnership teams are surrounded by opportunity signals, CRM records, ecosystem overlaps, partner requests, events, intent platforms, and product usage data. Without a way to connect and prioritize those signals, a list of 1,000 overlapping accounts becomes another noisy spreadsheet that sales ignores. […]

Expert advice from Fabian Eckstrom-French (Alliances, Guru). Table of Contents Snapshot You do not need a massive AI transformation program to make a meaningful difference in partnerships. The big opportunity is much more practical: remove the repetitive work that keeps partner launches, seller enablement, and joint go to market campaigns stuck in cycles of drafting, […]

Expert advice from Csaba Csordas (Alliance Director, Hyperproof). Snapshot You do not need a massive partner team to build meaningful pipeline across multiple countries, partner types, languages, and regulatory environments. You do, however, need a system. The big opportunity with AI is not simply getting through a few tasks faster but actually creating an operating […]

Expert advice from Katie Landaal (Ecosystem Executive, ZoomInfo) and Gwen Sioson (AI Strategic Partnerships Director, ActiveCampaign). Snapshot You are entering a moment where AI fluency is becoming part of career fluency, especially in partnerships. The opportunity? Become the person who can connect scattered data, partner activity, customer signals, product needs, and business priorities into useful decisions. […]

Expert advice from Gwen Sioson (AI Strategic Partnerships Director, ActiveCampaign). Snapshot You do not need to wait for a director title before you start operating like a director. Instead, turn your individual contributor execution skills into systems that create leverage for teammates, partners, customers, and leaders. Gwen’s path at ActiveCampaign shows what that looks like […]

Expert advice from Enrique Gutierrez (Co-founder and Head of GTM, Engineering). Snapshot You have a big opportunity sitting inside your partner ecosystem, but it only becomes valuable when it reaches the people who can act on it. Most teams use Crossbeam to check account overlaps manually, then leave the intelligence in a dashboard. That is […]

Expert advice from Tyler Calder (CMO, PartnerStack).  Snapshot You are entering a moment where a small partner team can operate with the intelligence of a much larger one, but only if you stop treating AI as a novelty and start treating it as an operational layer. The opportunity is not simply to write faster emails […]

Expert advice from Tyler Calder (CMO, PartnerStack).  Snapshot AI is no longer just a clever writing assistant that helps clean up an email or summarize a call. It has become an operating layer for partner programs, with the potential to improve recruitment, targeting, activation, account planning, QBRs, and daily execution. But there is a catch. […]

Expert advice from Mike Roper (PRM Expert at PartnerStack). Snapshot You are not just choosing a PRM anymore. You are deciding where your partner data lives, how quickly your team can act on it, and whether AI becomes a real operator in your workflow or just another tab with nice promises. That is the bigger shift […]

Expert advice from Julia Guenier (Partner Manager, Lemlist) and Tyler Calder (CMO, PartnerStack). Snapshot  There’s a growing split happening between partner teams right now. On one hand, we have the teams that are experimenting with AI inside real workflows. On the other, we have teams that are still treating it like a side topic. For […]

Expert advice from Pallavi Singh (Quo, Interim Head of Partnerships). Snapshot You can build a strong partnerships program and still lose the room when it is time to report on it. If your updates are packed with partner counts, referral rates, and launch activity, but leadership thinks in revenue, risk, and resource decisions, your work […]