Master B2B Partnerships

Featuring expert advice from Kenny Browne and Riley Carr. Introduction Whether your solution connects with an existing tech stack ranks among the top three buying considerations. That means integrations are not optional features; they are strategic assets that influence acquisition, retention, and growth. If you want to move from being a standalone product to a […]

Featuring expert advice from Erin DiVincenzo, Christi Williams, and Alexis Bonavoto. Introduction Partnering well can multiply your product’s value, accelerate sales cycles, and dramatically improve retention. The biggest missed opportunity is not a lack of potential partners but a lack of a repeatable approach that aligns product, services, and customer outcomes. When an app partner, […]

Featuring expert advice from Jesse Cunningham, Mario Rosser and Kevin Raheja Introduction Today customers expect their tools to play nicely together. The tech stack is no longer a set of isolated point solutions; it is an interoperable nervous system that must move data, automate workflows, and deliver measurable time to value. If your product sits […]

Featuring expert advice from Nelson Wang and Justin Zimmerman. Introduction You are trying to turn partnerships from a “check in the box” into a measurable revenue and customer-success engine. Nelson Wang and Justin Zimmerman laid out practical frameworks, real-world examples, and operating-level advice for anyone building partner programs: from ISV integrations and solution partners to […]

Featuring expert advice from Greg Portnoy and Justin Zimmerman. Introduction We are in a moment when AI powered partnerships and ecosystems can either become a competitive advantage or a missed opportunity for your GTM strategy. AI is not just another checkbox — it’s an accelerant that multiplies the impact of disciplined processes, accurate data, and […]

Featuring expert advice from Justin Zimmerman and Bob Moore. Introduction Change is arriving faster than planning cycles. New AI capabilities are accelerating how teams think about process, but the smartest moves are not always about the flashiest tech. The real win lies in combining disciplined workflows, clear data strategies, and partnership orchestration so you can […]

Featuring expert advice from Rob Moyer and Nelson Wang, Greg Portnoy, and Justin Zimmerman. Introduction You are operating at a turning point for partnerships: AI is accelerating what’s possible, but the biggest gains come from sharpening process, data and orchestration—not from chasing every new shiny tool. In a recent discussion with Rob, Nelson, and Greg, […]

Featuring expert advice from Christi Williams, Alex Buckles, Chris Lavoie. Introduction You already know that partnerships are one of the highest-leverage channels for growth — but turning that potential into predictable pipeline takes more than a partnership directory and a couple of webinars. This article synthesizes practical, repeatable advice from experts who’ve built co-sell and […]

Unleash strategic power by orchestrating your ecosystem to outpace competitors. Discover innovative tactics for market dominance and success!

Discover innovative B2B events designed to enhance partner lead generation, foster connections, and drive growth for your business success.

Discover the 7 fatal flaws in partner marketing that can hinder your success. Learn how to avoid these pitfalls and optimize your marketing strategy.

Discover essential tips for beginners to kickstart their journey on AWS, GCP, and Azure. Master cloud basics and accelerate your learning today!

Unlock the power of Slack conversations! Learn how to transform discussions into valuable recurring referrals for your business.

Discover effective co-sell workflows to automate revenue generation, boost collaboration, and streamline your sales processes for success.

Unlock new revenue streams in just 6-8 weeks by mastering co-selling strategies with partners. Boost collaboration and drive sales success today!