# Meetup: ZERO to $10M Partner Pipeline Playbook

https://player.vimeo.com/video/792716877?h=b44862d84d&dnt=1&app_id=122963 

🙏 **Support this meetup’s patron, checkout Firneo’s Certified Partnership Professional Course**

<https://playbks.com/firneo-free-course-preview>

<https://playbks.com/firneo-apply>

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## **⏰ Time codes of things we talked about**

05:01 – What are my meetups are about

06:16 – Get the [PartnerHacker](https://www.linkedin.com/company/partnerhacker/) Maturity Map

07:57 – What you need to know about Marco

10:41 – His proven partnership flywheel

13:14 – What exactly is “alignment” and how does he get

18:28 – How he researches / find good partners

22:44 – See his ideal partner scorecard

26:59 – Why you MUST build enablement BEFORE launching

30:17 – What enablement activities work best

37:15 – What does it REALLY mean to “launch” a program

40:05 – How many partners did he “launch” with and why

45:57 – What are the most effective co-marketing projects

49:46 – Watch HERE to support this month’s patron, [Scott Pollack](https://www.linkedin.com/in/ACoAAAAQ410BY9wnPcqKV_qBaEbAQ65TJClWwuk)

59:59 – The winner of the $1,500 scholarship to Scott’s next training

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## 🔗 **Links to resources mentioned**

<https://playbks.com/bdpath-build-ipp>

<http://www.bdpaths.com/business-development-101-building-ideal-partner-profile/>

<https://playbks.com/crossbeam-vetting-partners>

<https://playbks.com/crossbeam-ipp-checklist>

<https://playbks.com/partnerhacker-maturity-model>

<https://playbks.com/marcos-crossbeam-article>

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## **💬 People to follow**

<https://www.linkedin.com/in/justinzim>

<https://www.linkedin.com/in/mdepaulis>

<https://www.linkedin.com/in/slpollack>

<https://www.linkedin.com/in/micaela-richmond>